Canvas is where you plan and brief out campaigns. It connects to your Shopify products, feeds into your calendar automatically, and keeps everything in one place so your team isn't juggling Slack threads and spreadsheets.
Option A: Create from the New Campaign button
Click + New Campaign in the upper right of the calendar
Fill out the Campaign Brief: name, type, date range, channels, products/collections, and any discount codes
Your campaign canvas opens — manage all the elements from here
The campaign will be saved and appear on your calendar
Option B: Quick Add from a day on the calendar
Click on any day on the calendar — a + icon appears
Click the + and select Campaign
Add a name and dates — the canvas opens for you to build out further
Option C: Start from an Ask Marklo suggestion
Open Ask Marklo and ask what campaigns make sense for the next few weeks
Pick a suggestion from the response — it opens in Canvas pre-populated
Refine, add products, and collaborate with your team from there
Inside the Campaign Canvas:
Edit briefs — you're always in control; Marklo AI assists with faster generation
Add channels — drag and drop from the left pane: Email, SMS, Social Post, Web Assets
Delete or duplicate any individual campaign element
Analytics — use Rev IQ to see how this campaign compares to your historical performance
📹 Video walkthrough: Building a Campaign Step by Step